When Anastasia was introducing us to the theme of the residency, she mentioned something that stuck with me: the ability to distance ourselves from ourselves.
I think it’s an interesting question to raise in the current era of self-awareness, self-care, self love, self-empowerment, self-optimising, self-branding, self-promotion, self-marketing, self-image, economy of self (-image), self-obsession, or the age of narcissistic entitlement altogether. We’re part of a self-obsessed culture and a society focused on material belongings, looks, celebrity worship, and attention seeking, where the production of the public self and its corresponding personas have become the norm over the last two decades – “we are constantly labouring on the presentation of ourselves for the public consumption.” (P. David Marshall). The online culture has led to an increased emphasis on the production of personas, and then social media came and augmented this mediatization of the self. We not only build single online personas, but multiple ones, adapting to the different kinds of norms and conventions imposed by each one of the platforms we signed for. Managing multiple identities as we would manage multiple jobs and having a wide range of tools to do that. Building narratives and attractive stories, putting ourselves out there and selling our personal brand. Making sure that even if not everything is fully lived/experienced/tasted, it is at least well documented, posted, viewed and liked – validated.
I know this is an obvious and long debated topic, we heard and read about it on and on and it’s maybe already boring for some, but I feel it’s still too present to move over. Also, my position may sound critical, but I definitely include myself in the targeted categories.
Let’s take the art world for example – I sometimes feel like people would share stuff (like taking part in a show, receiving an award, being mentioned in an article/review, name dropping etc.) just because that has to stay there as a proof (“pics or it didn’t happen”), it’s all adding up to the public image of that artist, to its capital, while most of the followers won’t even really check the respective content other than superficially. But they would like and comment and maybe even share forward – you know the drill. We are more concerned about “being seen” and validated by a certain scene than of the genuine impact of what we say, do or create. Liking and sharing posts out of inertia or based on shallow motivation, assuming that these actions will somehow benefit our careers, and even our social status. And I feel like this deepened even more since the Corona pandemics. Our work is now mostly visible/accessible online, so are our “artist-statements”, and we must make sure we do our best to keep up the good work. There’s an ever-more-present pressure of existing and being active online, as to compensate for the lack of the physical presence. And this could be translated into any other field as well, I don’t think it only applies to arts and artists.
In this general context, I would like to take this online residency as an opportunity to reflect upon the meaning of distancing ourselves from ourselves as a much needed break from the constant pressure of self-staging and presenting ourselves to the public. Which is not only something I do too on a regular basis, but I also extend it and reenact it in my practice. And it’s also interesting to observe (and scary at the same time) that while I can easily turn into and confidently perform my online personas, I become more and more anxious when I have to summon my “real” self and put it in the spotlight. I get nervous, confused, I block, I’m not confident with my un-staged, genuine self. It sounds a bit melodramatic, it also feels this way :).
Throughout the next few weeks I will try to come up with a series of visual exercises and maybe some more writing based on this thread of thoughts – not really sure yet what the final outcome will be, but hey, guys, “it’s not the destination, it’s the journey”. And with a little bit of luck it’s gonna be therapeutic too (at least for me, since we’re all about the self).
Bye for now.